Privacy Policy

SFR Motors Ltd ("we", "us", "our") provides mobile tyre fitting services across Bathgate, West Lothian and the surrounding area. This page explains what happens to your information when you visit sfrmotors.co.uk or get in touch with us.

Who we are

SFR Motors Ltd, 39 S Loch Park, Bathgate, West Lothian, EH48 2QZ, United Kingdom. You can reach us on 0131 202 0289 or info@sfrmotors.co.uk.

Information you give us

When you use the quote form on this site, you may give us your name, phone number, vehicle details, registration, tyre size, location and preferred appointment time. Submitting the form opens a pre-filled WhatsApp message addressed to us — the information is sent directly to our WhatsApp number and is not collected, stored or processed by this website itself; we do not run a server that stores form submissions. If you message or call us directly, we handle that information the same way any small business would, only to arrange and carry out your tyre service.

Information collected automatically

This website may use Google Analytics (GA4) to understand how the site is used — for example, which pages are visited and which buttons are clicked. Where analytics is active, it does not receive anything you type into the quote form; only the fact that a call, WhatsApp message or quote request happened is recorded. See our Cookie Policy for details of what this involves and when it is switched on.

How we use your information

• To respond to your enquiry and arrange, carry out and follow up on a tyre fitting, repair or replacement.
• To keep basic records of work carried out, where relevant for warranty, invoicing or trade/fleet account purposes.
• To understand how our website is used, where analytics is active, so we can improve it.

We do not sell your information, and we do not use it for marketing you haven't asked for.

Sharing your information

We don't share your information with third parties except where a service provider needs it to help us operate — for example, WhatsApp (Meta) to receive your enquiry message, or Google if analytics is active — or where we're required to by law.

How long we keep it

We keep enquiry and job information for as long as reasonably needed for the purpose it was collected — typically for warranty and accounting purposes — and no longer than necessary.

Your rights

Under UK GDPR, you have the right to ask what information we hold about you, to ask us to correct or delete it, and to object to how it's used. To do any of this, contact us at info@sfrmotors.co.uk. If you're not satisfied with our response, you can complain to the Information Commissioner's Office (ico.org.uk).

Changes to this policy

We may update this page from time to time. The date at the top shows when it was last revised.

This policy is a plain-English starting point reflecting how the website currently works. As with any legal page, we'd recommend having it reviewed by a solicitor before it goes live, particularly once analytics or any new data collection is switched on.